Effective Date: 20 June 2025

Company: 11X Entrepreneurs

Contact Email: [email protected]

Website: www.11Xentrepreneurs.com

1. Introduction

This Privacy Policy outlines how 11X Entrepreneurs (“we”, “us”, “our”) collects, uses, stores, and shares your personal information when you interact with our website, services, and SMS communication programme. We are committed to protecting your personal data and respecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

2. Who We Are

11X Entrepreneurs is a business coaching and consulting firm based in the United Kingdom. We help entrepreneurs and SMEs scale using structured marketing and sales systems. As a data controller, we determine the purposes and means by which your personal data is processed.

3. Scope of This Policy

This policy applies to:

Visitors to our website Users who opt into our SMS programme Customers engaging with us via forms, email, social media, or chatbots Clients using our services or purchasing products

It covers all forms of personal data collected directly or indirectly, including from web forms, landing pages, advertising, CRM, and automation tools like HubSpot.

4. What Personal Data We Collect

We collect and process the following categories of personal data:

a) Identification & Contact Data

Full name Email address Phone number Company name Country and city

b) Technical Data

IP address Device type, browser type, operating system Referral source Behavioural data (page visits, time spent, clicks).

c) Marketing & Communication Data

SMS consent status and timestamp SMS engagement (opens, replies, opt-out activity) Email marketing engagement (opens, clicks) Landing page interaction data Preferred services or interests

5. How We Collect Your Data

We collect data in the following ways:

⦿ Direct Input: When you fill in a form, sign up for SMS, download resources, or purchase services.

⦿ Automated Tracking: Via cookies, analytics tools, CRM software, or HubSpot tracking.

⦿ Third-Party Tools: If you interact with us via social media or advertising platforms like Meta, Google Ads, etc.

⦿ Lead Forms: Via integrations or embedded tools that capture form submissions.

6. Why We Process Your Data (Legal Basis)

We process your personal data on one or more of the following legal bases:

⦿ Sending marketing messages (SMS/email)

⦿ Responding to enquiries

⦿ Delivering purchased services

⦿ Analytics and performance tracking

⦿ Compliance with telecom and data laws

You may withdraw consent at any time by replying STOP to any SMS or emailing us at [email protected].

7. Use of SMS and A2P Communications

We operate an SMS programme registered under Application-to-Person (A2P) messaging standards. By opting in:

⦿ You consent to receive SMS for tips, reminders, exclusive offers, and updates.

⦿ Message frequency may vary (typically 1–5 messages per week).

⦿ Message and data rates may apply.

You may opt out at any time by replying STOP.

We log all opt-ins, consent timestamps, and message logs for compliance with our CRM software like HubSpot and UK regulations.

8. Who We Share Your Data With

We do not sell your personal information. However, use a variety of third-party systems to support our services, including but not limited to:

⦿ HubSpot (CRM, marketing automation)

⦿ Twilio or equivalent (SMS delivery)

⦿ Email marketing tools (e.g. Mailgun, MailerLite)

⦿ Payment processors (e.g. Stripe)

⦿ Cloud service providers (e.g. Google Workspace)

All third-party processors are contractually required to protect your data and are selected based on their compliance with UK data law.

9. International Transfers

Some of our providers (e.g., HubSpot, Twilio) operate outside the UK. Where your data is transferred internationally, we ensure:

⦿ Use of Standard Contractual Clauses (SCCs)

⦿ Adequacy decisions by the UK government

⦿ Additional security measures where necessary

10. How Long We Keep Your Data

We retain your data for no longer than necessary. Specifically:

⦿ SMS consent and engagement logs: up to 6 years (for audit/legal proof)

⦿ Email engagement history: 2 years after last interaction

⦿ Client account records: up to 7 years (for tax and legal purposes)

⦿ Inactive user data: regularly reviewed and anonymised or deleted after 24 months.

11. How We Protect Your Data

We use technical and organisational security measures including:

⦿ SSL encryption on all web forms

⦿ Secure servers and two-factor authentication

⦿ Access controls and internal data handling policies

⦿ Regular data audits and backups

12. Your Rights Under the UK GDPR

You have the right to:

⦿ Access your personal data

⦿ Correct inaccurate or incomplete data

⦿ Erase your data (“right to be forgotten”)

⦿ Restrict or object to processing

⦿ Withdraw your consent at any time

⦿ Request data portability

⦿ Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, email us at [email protected]

13. Cookies and Tracking

We use cookies and analytics (e.g. Google Analytics) to understand user behaviour and improve our services.

You can control cookie settings in your browser or via our cookie banner. For more details, please read our Cookie Policy.

14. Changes to This Privacy Policy

We may update this policy to reflect changes in law or our operations. When we do, we’ll revise the “Effective Date” and notify you if legally required.

15. Contact Information

If you have questions about this policy or wish to make a data request, contact:

Data Protection Officer (DPO)

11X Entrepreneurs

Email: [email protected]

Website: www.11Xentrepreneurs.com

The privacy and policy was last updated on June 21, 2025.